Think about a gloomy world - where children routinely developed crooked bones, sailors feared long voyages due to a mysterious bleeding disease, and entire populations suffered from preventable ailments. All this happened just over a century ago…
Luckily, in the present era, a single daily supplement can help prevent what once killed millions. From the early 1900s, when scientists first identified these vital nutrients, to the modern wellness industry worth over $50 billion globally, multivitamins have completely changed how we approach health and disease prevention.
In countries like Canada, which have low sun exposure levels -
Multivitamins are not optional extras in nutrition; they are absolute essentials.
Today, trusted brands like iCare Naturals continue this legacy, offering formulations that honour the rich history of nutritional supplementation…
Key Findings
- Multivitamins originated from early 20th-century research into deficiency diseases.
- Major vitamins were discovered between 1910 and 1950, transforming disease prevention.
- The 1943 launch of One-A-Day made multivitamins widely accessible.
- Modern multivitamins are evolving with personalised nutrition and advanced delivery technologies.
Invention And Early History - The Discovery That Changed Modern Medicine
The path to the invention of multivitamins began with a medical mystery that puzzled the world's brightest minds.
Since the late 1800s, vitamins and their requirements have sparked debate. Researchers discovered that some diseases were caused by vitamin deficiencies, not infections or toxins. Chemists identified their structures, and scientists determined the amounts needed to prevent deficiencies.
To understand the true importance of these supplements today, a complete guide to multivitamins in 2025 must inform how vital nutrients can prevent disease and sustain lifelong health.
Understanding Deficiency Diseases Before Vitamin Discovery
The early twentieth century presented medical science with a puzzling paradox. Across the globe, millions suffered from debilitating conditions like scurvy, beriberi, rickets, and pellagra.
Physicians observed that these diseases seemed connected to diet, yet patients often consumed adequate calories.

Common Deficiency Diseases Before Vitamin Discovery
Early vitamin research began when only proteins, carbs, fats, and minerals were considered essential. Clinicians soon linked scurvy, beriberi, rickets, pellagra, and xerophthalmia to vitamin deficiencies rather than diseases due to infections or toxins.
- Scurvy - Bleeding gums and fatal haemorrhaging affecting sailors
- Beriberi - Neurological damage prevalent in rice-eating cultures
- Rickets - Skeletal deformities affecting up to 80% of children in industrial cities
- Pellagra - Skin lesions and dementia are common in corn-dependent regions
Coining Of The Term "Vitamine" Casimir Funk
The breakthrough came in 1912 when Polish biochemist Casimir Funk successfully coined the term "vitamine," combining the Latin word "vita", meaning life, with "amine," referring to nitrogen-containing compounds.
He believed that these “vitamines” were essential for normal metabolism and that their absence in the diet caused deficiency diseases.
Although scientists later shortened the term to "vitamin," Funk's hypothesis proved visionary. He theorised that multiple deficiency diseases resulted from a lack of specific vitamins, laying the conceptual foundation for the multivitamin invention that would follow decades later.
1910s To 1950s - Era Of Vitamin Discovery
This four-decade period represents the golden age of nutritional science. Scientists around the world raced to identify, isolate, and understand the mysterious compounds that prevented deadly diseases.
The Timeline Of Major Vitamin Discoveries
Following Funk's groundbreaking work, the period between 1910 and 1950 witnessed the identification of almost every vitamin we recognise today.
Timeline Of Major Vitamin Discoveries
|
Decade |
Vitamins Discovered |
Key Scientists |
Disease Prevented |
|
1910s |
Vitamin A |
McCollum & Davis |
Night blindness, immune deficiency |
|
1920s |
Vitamins B1, C, D |
Multiple researchers |
Beriberi, scurvy, rickets |
|
1930s |
Vitamins B2, K, B6 |
Dam, Elvehjem, others |
Pellagra, blood clotting disorders |
|
1940s |
Folic acid, B12 |
Rickes, Smith |
Anaemia, neural tube defects |
In 1913, Elmer McCollum and Marguerite Davis discovered vitamin A, the first fat-soluble vitamin. The 1920s brought rapid progress with the isolation of vitamins B, C, and D.
Scientists found that vitamin D prevented rickets, while vitamin C cured scurvy. The era culminated in 1948 with the identification of vitamin B12, the final piece of the vitamin puzzle.
Mass Production And "One-A-Day"
The true revolution came in 1943 when Miles Laboratories launched One-A-Day, introducing an entirely new concept - combining multiple essential vitamins into a single convenient tablet. This innovation represented the birth of the modern multivitamin.
World War II had demonstrated the importance of vitamins, as military rations included vitamin supplements that kept soldiers healthier and more effective.
Primary Factors Driving Early Multivitamin Adoption
- Military success stories from WWII soldier supplementation programs
- Advances in mass production technology have reduced manufacturing costs
- Shift in marketing from disease treatment to wellness promotion
Post-war technological advances made mass production affordable and accessible, bringing the first multivitamin products within the financial reach of average families.
Impact Of Multivitamins On Health And Society
The widespread availability of multivitamins created ripple effects throughout society, transforming public health outcomes, medical practice, and individual wellness behaviours.
Eradication Of Deficiency Diseases
The widespread availability of multivitamins, combined with food fortification programs, created one of public health's greatest success stories.
Deficiency diseases that had plagued humanity for millennia virtually disappeared from developed nations within a generation.
Deficiency Disease Decline in Developed Nations (1940-1970)
|
Disease |
Prevalence in 1940 |
Prevalence in 1970 |
Reduction |
|
Rickets |
60-80% of urban children |
Less than 1% |
98% decline |
|
Scurvy |
Common in isolated populations |
Extremely rare |
99% decline |
|
Beriberi |
Significant in certain regions |
Virtually eliminated |
95% decline |
|
Pellagra |
Thousands of annual cases |
Fewer than 100 cases |
99% decline |
How Multivitamins Changed Healthcare Philosophy
The history of multivitamins reflects a fundamental shift in medical philosophy from reactive treatment to proactive prevention. For the first time, individuals could take tangible steps to protect their health before disease struck.
Prenatal vitamins containing folic acid became standard care after researchers discovered they prevent neural tube defects, reducing these devastating birth defects by up to 70%. Companies now offer specialised formulations tailored to different life stages and health needs.
The Rise Of The Supplement Industry
What began as a pharmaceutical niche has evolved into a global economic powerhouse, with the supplement industry's growth mirroring society's increasing focus on preventive health and wellness optimisation.
Growth Of The Multivitamin Market
Today's global dietary supplement market exceeds $150 billion annually, with multivitamins accounting for a substantial share of these sales. Basic multivitamins diversified into targeted formulations for men, women, seniors, children, athletes, and people with specific health concerns.

Modern Multivitamin Market Segments
- Age-specific formulations for different life stages
- Gender-specific addressing unique nutritional needs
- Condition-specific for prenatal, immune support, and energy enhancement
- Lifestyle-based for athletic performance, vegetarian/vegan diets
- Various delivery methods, including tablets, gummies, liquids, and powders
Innovation And Specialisation In Modern Formulations
Modern multivitamin technology includes time-release formulations, improved bioavailability through chelation, and novel delivery systems. The clean-label movement has driven demand for organic, whole-food-based multivitamins.
Canadian brands like iCare Naturals emphasise natural sourcing and transparency, meeting consumer expectations for quality and purity.
The Future Of Multivitamins
Over the next decade, supplements will become more personalised, effective, and integrated with digital health systems.
Emerging Trends And Technologies In Supplementation
The next frontier involves personalisation through genetic testing and biomarker analysis, enabling customised formulations that address specific deficiencies. Research into the microbiome promises supplements that work synergistically with beneficial gut bacteria.
Innovations Expected Within The Next Decade
- DNA-based personalised vitamin formulations
- AI algorithms analysing health data for optimal supplementation
- Enhanced bioavailability through advanced delivery systems
- Sustainable ingredient sourcing and eco-friendly packaging
- Integration with wearable devices for real-time nutrient monitoring
Brands like iCare Naturals are exploring these innovations while maintaining product efficacy and environmental responsibility.
Current Research And Ongoing Debates
The scientific community continues to debate whether healthy individuals who consume balanced diets require multivitamins.
Some studies suggest minimal benefits for well-nourished populations, while others demonstrate major advantages for specific groups, including pregnant women, elderly individuals, and those with restrictive diets. Moreover, choosing the right multivitamins can even help balance hormones, boost energy, and support fertility in women.
Frequently Asked Questions
When was the first multivitamin created?
The first mass-market multivitamin was launched in 1943 by Miles Laboratories under the brand name One-A-Day.
Who discovered vitamins?
While Casimir Funk coined the term "vitamine" in 1912, vitamin discovery was a collective scientific effort involving dozens of researchers across several decades.
Did multivitamins really eliminate deficiency diseases?
Multivitamins, combined with food fortification programs and improved nutrition education, dramatically reduced the burden of deficiency diseases in developed countries.
Are modern multivitamins necessary?
Necessity depends on individual circumstances. Certain populations, including pregnant women, elderly individuals, and those with dietary restrictions, may benefit significantly from supplementation.
Conclusion
The history of multivitamins traces an extraordinary century-long journey from Casimir Funk's 1912 laboratory breakthrough to today's sophisticated wellness industry.
The multivitamin invention fundamentally transformed healthcare, shifting from reactive treatment to proactive prevention and virtually eliminating deficiency diseases that once devastated populations worldwide.
Since the first multivitamin emerged in 1943, these simple tablets have democratised health benefits across entire societies. As personalised nutrition advances through genetic testing and artificial intelligence, multivitamins continue evolving, promising even more targeted approaches to lifelong wellness and proving that the story of how multivitamins changed health forever is still being written.